Welcome to the First Day of the Rest of Your Life of Kicking More A$$

Activision's Call of Duty continues their hot streak with the new campaign by 72andSunny for the game's Elite downloadable content subscription service which will release assets for online gameplay monthly throughout the year. Directed by Caviar's Ruben Fleischer of Zombieland fame, the two debut spots — a long-form brand video and the January content drop — feature comedian Rob Riggle taking you on a killer tour of the new DLC content.